Online
advertising is must in current digital age. Adhering latest marketing
techniques to be top in the league of competition is necessary. Often while
running a PPC campaign mistakes are ought to occur, which can cost expensive.
Following
are few mistakes avoided and best practice followed by PPC Management Company in Manhattan,
or elsewhere when running a PPC campaign-
Bidding
MISTAKE-Not clear with the budget before
running a campaign can cost highly expensive for a business.
BEST PRACTISE- Setting a budget
beforehand a campaign goes live is must. Mapping out cost of campaign will help
clear the goals and keep the cost in budget.
Keyword selection
MISTAKE-Miss out to do keyword research
makes business loose its potential customers.
BEST PRACTISE- Selecting keywords right
is necessary for making a campaign successful. The keywords should be business
centric and focus on targeted audience. Use appropriate tools for searching
right keywords that brings good traffic on site.
Geographical
targeting
MISTAKE- Running a campaign without
researching the market is biggest blunder. Campaign should be targeting right audience.
With right audience here, I mean that can become loyal customers.
BEST PRACTISE- Targeting audience
nationally increases competition, whereas targeting locally provides better
opportunity to earn more customers interest. Hence, geographical targeting
helps in developing brand awareness.
Ad design
MISTAKE- Missing call to actions or
definite landing page URL will lose targeted audience focus.
BEST PRACTISE- For displaying ads
accurately, necessary calls to actions are must to be introduced. This will
bring right searchers to your ad making it more customers centric.
Landing
page design
MISTAKE- Making user spend their time in
searching your brand, its contact information, product or service loses their
interest and make them pick your competitors.
BEST PRACTISE- Landing pages should
display call to actions within seconds. These should highlight product service
and details, so that customers do not have waste their time searching about
your brand information on website. This will allow customers to choose you over
your competitors.
Negative
keyword monitoring
MISTAKE-Not monitoring keywords brings
irrelevant searchers to your website that generates no leads.
BEST PRACTISE-Checking AdWords daily is
must in order to find whether the keywords are approaching right audience or
not.
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