Two vital digital
marketing techniques implied by most of the businesses today are search engine
optimization and online reputation management. These techniques help increase
online visibility, gain more traffic, improve reputation and revenue.
Many IT companies
provide wide range of digital marketing techniques. The prime ones that are applied
to increase online visibility are SEO and onlinereputation management in Manhattan.
Despite of its
tremendous use and benefits still many people are not aware of the difference
between the two or consider both the techniques the same. The following points
will illustrate the difference between SEO and ORM:
Priorities
While implementing search
engine optimization technique two prime things on which emphasis is laid
include SERP rankings and traffic. Marketers to gain high ranking for website
on SERP use variety of tools and techniques. Keyword research, link building, Meta
tags, titles, content optimization, and social media marketing are to name a
few search engine optimization techniques.
On the other hand, while
implementing online reputation management professionals lay emphasis on improving
a brand’s reputation. ORM professionals work to enhance business image on
internet. They use various tools for this purpose.
Effect on lead generation
Search engine
optimization has a direct effect on the lead generation while reputation
management has an indirect effect.
Traffic coming on the
site is influenced via keywords, titles, Meta tags, content, social media marketing,
and link building strategies of search engine optimization. More the traffic more
is the lead generation of a website.
Businesses with good
online reputation gain more traffic and leads. Customers likely get attracted
towards those sites that have good reputation in market. Moreover, they make purchases
from only those companies that have good repute in market. Thus, it is an indirect
effect as it encourages visitor to consider the particular company and make
purchases.
Content optimization
The use of content in
both the strategies SEO and ORM is different. Search engine optimization uses
content to get better ranks on SERPs, while ORM uses content to push negative
information down and increase positive information about a brand on internet.
Purpose
Search engine
optimization’s purpose is to engage more and more people towards a brand.
Online reputation management purpose is to tell good things about the business to people.
Bottom line
Both SEO and ORM have
its own benefits. Overall, these both techniques help get high SERP ranking,
increased traffic, improve image online, and improved lead generation.
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